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Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark. Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer experience management software targeted primarily to corporate marketing departments and marketing service providers.
Sitecore acquired the development team and the intellectual property of Pectora, a provider of web publishing solutions for deep integration with print-based projects. In November 2013, Sitecore acquired the assets of commerceserver.net from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling Commerce Server, a former Microsoft product.